Make Money Copywriting

Hey my name is William.

I started my freelance writing journey in 2009.

I was about 23 at the time and I had no idea what I was doing.

You see, I’m a high school dropout and I never went to college. From my late teens to early 20s I bounced around doing hard labor jobs.

I’d wake up at 4AM and go down to some construction site where I’d basically do unskilled “grunt” work until 6 or 7PM.

Tearing out drywall…

Carrying heavy stuff from one spot to another spot…

Cleaning up work sites…

They’d cut me a check for about fifty bucks and I’d go buy a beer and repeat.

Sometimes I’d have to work on the docks in Savannah, GA.

And even though I wasn’t ever good at much the only thing I ever seemed to have a knack for was stringing words together half-way decently.

In fact the only classes I didn’t fail in school were Language Arts and History.

Back then we had Elance, Guru, and oDesk.

These days it’s Upwork, Fiverr, and Freelancer.

Basically the same thing, though.

And you know what?

I got pretty good at it.

I created a whole system to bid on jobs and write the proposals.

I’d take any writing job I could get.

I’d ghostwrite ebooks…

Whitepapers…

Little video scripts…

Emails…

Website content…

Blogs…

ANYTHING.

If I didn’t know how to do a certain kind of project or write on a certain kind of subject – I’d just pretend I knew about it enough to get the gig.

Then I’d learn about it as fast as I could so I could do the project.

And after awhile I was able to quit my crappy hard labor grunt work job and become a full time writer!

…making a whopping $35k or so per year.

And I was pretty sure that’s about the top of the top of what I could earn.

But hey – I thought – at least I didn’t have to work at an office.

I could work from my cheap ghetto apartment with the leaky roof.

I could get up as late as I wanted

And that was good enough for me.

And I think this is the “rut” most freelance writers find themselves in.

They get stuck doing fly-by-night projects for a few hundred bucks a pop.

Or, they get a retainer or contract position for a client and make a few thousand a month.

But they never think they can get beyond that.

Their clients are difficult to work with (and can drop you any time).

And then you got a wild card like AI popping on the scene and changing the game.

Suddenly business owners are using GPT to to write blogs, web content, emails, white papers, SEO content, YouTube scripts and more.

So it’s no wonder people think there’s NO WAY you could possibly make $20k or more per month as a copywriter.

You start to do the math in your head…

Even if you could find that many clients offering you let’s say $500 a pop to write a bunch of blogs, web content, emails, and more you’d be writing all day, 12 hours a day for a month to pull in MAYBE $10k…

And even if that were possible it would be completely unsustainable, right?

But here’s the thing. There is a completely different copywriting world that most people never even know exists, but it’s where the highest paid writers in the world exist.

There is an entire multi billion dollar industry STARVING for writers hiding right under your nose.

In fact most people do not even know it exists even though they see it all around them on a daily basis (especially if they spend more than five minutes on the Internet per day).

For example, one of my clients is a $700 million per year operation I guarantee you’ve probably never heard of.

Yet they’ve been around for over fifty years.

They sell financial research services to people (and most of those people have a high networth of over $500,000).

These research services cost about $1,200 a year all the way up to $6,000 a year.

And how do they reach out to potential customers to convince them to pay that much for their research?

They hire people like me to write letters like this.

My job is pretty simple…

Get their attention
Tell them about the benefits of buying what my client offers
Overcome any objections they might have
Persuade them to take out their credit card and buy the thing

That’s what the letter does.

And guess what? For fifty years this is the SINGLE WAY that this company has gotten (and kept) their customers.

These letters are solely responsible for their $700 million a year revenue.

How much could one of these letters make, you may ask?

Well in January 2025 alone we wrote a letter that made $8 million.

Over the course of 2025 I will be surprised if it doesn’t make about $30 million all in all.

Now let me ask you a question…

If you wrote a letter that was responsible for generating $30 million in sales – how much would you charge for it?

Would you charge…$500?

…$2,000?

….$5,000?

I mean really think about it – if it weren’t for YOUR letter they wouldn't have made that $30 million.

That was all YOU.

You were the person that got the audience’s attention.

And then kept their attention long enough to persuade them to take out their credit card and press the “buy” button.

Don’t you think you deserve a lot more?

After all – you are the one that came up with the idea to get their attention.

You’re the one who overcame their objections.

You’re the one that persuaded them to buy the product.

Here’s how much I charge for a letter like that.

I charge $12,000 to write the letter and then 3% of all the sales the letter generates.

That means for the first month it made $8 million my commission would be $240,000.

In other words, you could write ONE good letter and go on vacation the rest of the year.

But in reality they’re not all going to do that great.

For this client I write about 6 letters a year.

I do one every two months.

Most of them make maybe $200k….$500k.

But every once in a while one of them makes tens of millions of dollars.

And that’s always nice.

They’re not my only client, though .

I have another one.

My other client sells health supplements.

Their business makes over $400 million a year.

The ONLY way they sell their products is through letters like this one.

Often the letters are made into video sailed “Video Sales Letters.”

And just like my other client – they pay me a similar amount of money.

I bet you have.

And I bet you asked yourself “Who buys this stuff!”

But you never asked the most important question…who WRITES this stuff?

Or what about one of those crazy long late-night infomercials?

You know the ones where they’re selling some kind of workout program…

Or a Shamwow…

Or Oxyclean…

Or a knife that can cut through vegetables like paper?

Somebody has to write those.

Do you think they charge a couple hundred bucks to write something like that?

Again – if the infomercial you wrote generated millions upon millions of dollars in sales, don’t you think you’d charge WAY more than that to write it?

You see there are entire international multi million dollar (and sometimes billion dollar) operations who’s entire marketing strategy revolves around these kinds of “sales pitches in print.”

Why?

Because it works.

These companies test all kinds of sales and marketing strategies.

And still to this day – in 2025 – these kinds of long, ugly letters and videos with their click-baity titles and salesy messaging outperform everything else.

If it didn’t outperform everything else, they simply wouldn’t keep doing it (because they’d be losing money).

It’s called that because in order to buy the product people must directly respond to the ad in order to get it.

This is different from the kind of advertising most people think of, which is “brand awareness.”

Brand awareness is when you make a funny commercial or write a witty slogan and then blast it out to people all over the place.

The goal is for everyone to see it and think about it so eventually they’ll buy the product or service (maybe).

But direct response is more targeted and more scientific.

The goal is to get someone to take an ACTION – right then and there.

In the “olden days” this meant someone calling a 1-800 number on an infomercial…

Or mailing in an order for a product that they saw in a magazine, catalogue, or direct-mail sales letter…

Of course they still do that, but today it’s all about clicking an ad…

Scanning a QR code…

Or buying access to a product or service at the end of a letter just like this one.

The ENTIRE Internet is built on direct response advertising.

But a lot of freelance copywriters get stuck in writing “content generation” or “content marketing” roles.

Blog writing, SEO, social media writing, web content, technical writing, newsletter writing and more are all forms of “awareness.”

They aren’t DIRECTLY generating sales.

That’s why businesses don’t pay top dollar.

Because at the end of the day, the lifeblood of all businesses is revenue through sales.

So whoever is able to write something that is DIRECTLY responsible for sales (and can prove it through tracking) is going to be far more valuable than somebody who just gets eyeballs.

Think about direct response copywriting and brand awareness copywriting like this…

Let’s say I am creating a seminar.

And in this seminar I’m going to talk about my new 3 Step System To Starting Your Own Plumbing Business.

Let’s say I’m going to Everytown USA and I hire some copywriters to really generate interest around my seminar.

They write radio commercials…

They write billboards…

They write tons of blogs and emails and social media posts hyping people up about my visit to Everytown, USA and what they’re going to learn…

And they do a REALLY great job!

Tons of people show up to the seminar!

But now somebody has to persuade all those people who showed up to BUY the system!

And that’s the guy who actually gives the 1 ½ hour seminar.

First – he gets their attention and gets them excited about the opportunity, appealing to their emotions and what’s possible.

Then, he builds trust, authority, and credibility.

Then he identifies himself with the audience by making them like him and feel connected to him.

Then he talks about the details of his 3-Step Plumber Business.

After that he overcomes their objections, their fears, their worries.

And finally – he offers them an irresistible deal that’s ONLY available if they take action right now.

Who do you think is going to make the most amount of money?

Who is ACTUALLY doing the selling?

It’s the guy on stage!

Sure, the copywriters got eyeballs on the seminar and put butts in the seat.

That’s great!

But without that guy’s sales pitch, nobody would have turned into an actual paying customer.

And if he wasn’t good at his job all that money spent on advertising (and the copywriters) would have been wasted.

So the company pays this guy $10,000 just to show up and then incentivizes him to do an awesome job by giving him 3% of all the sales.

Do you see now?

A Direct Response Copywriter gets paid more because they make the sale.

After the bloggers, social media writers, the email writers, the web content writers and more get “eyeballs” on the offer – somebody has to SELL them.

The difference is that we don’t have to actually stand up on a stage and issue a sales pitch.

We can do the same thing from our PJs (or in my case from a beachside cafe in Thailand).

And that really is the difference between “general” copywriting and “direct response.”

Your copy is solely responsible for making the sale and because of that it carries higher importance for companies.

Not only will they pay you a handsome base fee just to write the copy, but they’ll also often pay you commissions or bonuses based on the performance of that copy.

And if you can write something that convinces people to take out their credit card and BUY something – this is where the “big bucks” come into play.

When I show people the kinds of things I write they’re usually astounded.

They say things like…

“But this is too long – people today have very short attention spans these days.”

Or…

“That’s great, but this is for old people. In 2025 nobody will buy stuff from these big long letters.”

But let’s consider a few things really quickly.

For example – let’s say that these big, long letters really DO only work on “old people.”

GREAT!

Because guess what the largest growing age demographic is over the next 60 years all over the world?

According to the World Health Organization the number of people aged 80 years or older is expected to triple between 2020 and 2050 alone.

In the United States the population of people 65 and older is projected to increase by 111% by 2050 with the 80+ age group growing even faster.

All around the world the fastest growing age demographic RIGHT NOW and for the next 60 years into the year 2080 IS…old people.

And guess what?

Those old people are the ones who have the most expendable income.

They’re also the ones who have time to sit around and read long letters like this one (and also like to think VERY carefully about what they buy before they actually buy it).

But let’s look at it another way…

How do you get someone to buy something that costs more than $100 especially if they don’t know you?

Chew on that for a second.

Can you just write let’s say…300 words and get a complete stranger to part with $100 especially if they’ve never heard of you or the product?

How about $1,000?

How about something that costs $5,000?

Can you make a 3 minute video and get them to part with it?

Probably not night, right?

And you probably already instinctively know why.

It’s because they don’t know you…and they don’t trust you yet.

So it takes a little time to…

Build authority
Explain the benefits / features
Show them what kinds of problems the product / service solves
Overcome questions / obligations
Make an attractive offer that they’ll want to take advantage of

And of course don’t forget about the part of getting their attention to begin with.

That takes a lot more words and a lot more time than your average TikTok video (assuming it’s not 100% banned by the time you read this).

It doesn’t matter WHAT age you are.

And here’s something else to consider – when you are genuinely curious about something, you tend to want to learn MORE about it…not less.

If you’re really, truly, seriously interested in a subject or what a product can do for you, then you typically want to know everything you can about it.

For example if you love golf and you’re looking for a new putter, but you’re expected to shell out $300 then you’re going to want to know every last little detail about what makes THAT putter better than all the rest.

What is it made out of?

Why does it have a better balance than all the rest?

Why does it help provide a straighter stroke and better arc on the green?

How does it take 4 to 6 strokes off your game the first time you use it?

What are other people saying – are there any testimonials?

How did they come up with the idea for this?

Believe it or not, one of the biggest golf product / service companies out there generates about $100 million a year is sells EVERYTHING through these kinds of direct response sales letters.

Now here’s the cherry on top of this whole thing.

In this industry we know as a matter of fact that USUALLY – 98% to 99% off people are not going to buy.

So if you’re sitting there going “Most people aren’t going to buy this stuff!” you’re absolutely right.

But the industry “benchmark” conversion rate for these letters is about 2%.

This is considered the gold standard to aim for.

That means 98% of people DON’T have to buy for you to make hundreds of thousands of dollars a year as a copywriter in this industry.

In fact many of my letters only convert at about 1% to 1.5% and that’s still considered really good.

When you become a direct response copywriter and you sit down to write a letter like this one, guess what you’ll be doing?

A TON of research.

Not only will you be doing a ton of research, but you’ll also be doing a ton of “ideation” that means outlining, idea generation, and more.

Back in “the before times” prior to tools like ChatGPT, Claude, Perplexity, Jasper, Deepseek and more, poor unfortunate souls like me were stuck doing things the “old fashioned” way.

Which meant using Google and also reading books or going through tons of complex data dumped on me by the client.

Guess what?

I haven’t used Google to research for a project in over a year now.

And when a client “data dumps” on me I can plug all that data into an AI project and have it summarized for me and when I’m ideating the AI can constantly pull from and reference that data for me (so that I don’t have to keep going back to it manually to reference).

Just like when I was a kid back in middle school and we had to literally go to the library and search through Encyclopedias to do research…

…or back when I first started driving and we had to print out a paper map from MapQuest in order to get directions…

I couldn’t IMAGINE “going back” and doing it the old way.

AI has completely changed the game when it comes to research, ideation, organization, and writing assistance.

I can’t ever ‘go back’ to the way it was before because it has elevated my ability to produce quality work to astronomical levels.

And guess what?

My clients all use and rely on AI tools as well.

We’re ALL using AI and none of us are out of a job because of it.

Because at the end of the day, direct response copywriting is a sales job that requires knowing your audience and connecting personally with them.

But some copywriting roles are going to be heavily impacted by AI.

For example – think back what I said earlier about how I have not actually done a Google search for anything in over a year.

This is becoming more and more common.

AI is replacing search engines in order to get quick, immediate well-sourced answers to questions rather than having to browse through dozens of listicles and articles designed to milk Google’s algorithm for SEO purposes.

So where does that leave the content marketers?

The ones writing the blogs, website content, and SEO content?

And what about social?

Because of AI you need a considerably smaller team of people to churn out the same output for shorter copy such as social media posts, social media ads, and short landing pages.

AI is definitely having an impact and changing the landscape, but all it’s doing in the direct response industry is making us better and more effective at our jobs.

The thing about direct response is that every time technology has changed – it has kept up.

100 years ago Claude Hopkins wrote “Scientific Advertising” – back then everything was print and radio for direct response.

When TV came along people were sure it would kill the industry.

Why?

Because people’s “attention spans shrank” (sound familiar?)

No WAY anybody was going to listen to a 30 minute long commercial!

You only had 30 seconds…or even 15 seconds.

But guess who turned fringe television time (for example 2AM to 4AM) into the most profitable time slot with 1…2…and even 3 hour long infomercials?

Yup – direct response marketers.

Who created ENTIRE television stations like QVC? Yeah that was us.

When the Internet came along people said the same thing – but who were the first people making millions upon millions of dollars online?

Direct response marketers.

Same thing with social media.

We adapt because this is – in effect – a sales job. And sales is a person-to-person business (especially the higher up the price tag goes).

Which means getting good at direct response copywriting is job security.

Because remember – every business in the world relies on sales and therefore it is the most valuable skill you can possess.

The good news is that – if you’re an introvert like me – you can be REALLY good at sales without ever having to shake a hand, knock on a door, or even hold a conversation.

You can do it with your brain and your fingertips.

Sound good?

Interested?

Want to give this whole thing a looky-loo?

Hey! Story time (real quick)...

A few years ago my older sister lost her job.

At the time I was already living in Thailand and she was still living back in the Atlanta area.

She sent me a message and said, “William, is there any way you can teach me what you do? Because I don’t think I can go back into another office job again…”

You see, this job had essentially ruined my sister’s health over the years.

First there was the commute…

And if you know anything about the Atlanta area you’ll know just how hellish it is there for traffic.

It’s not uncommon to drive 30 miles to work every day while stuck in snail-pace traffic for 2 hours on I-85.

Then, you’ll be stuck in the same snail-pace traffic on the way back home during rush hour.

But if that wasn’t bad enough, her job was extremely stressful and took a huge toll on her mental health.

She dreaded going into the office every day, which kept her up at night so her sleeping patterns got severely disrupted.

This caused her hair to start falling out.

She developed thyroid issues.

Her weight ballooned.

She had constant headaches.

I mean as humans I just don’t think we were meant to live like this.

So when she finally got laid off and had a couple weeks to just finally SLEEP…she realized she’d been killing herself.

The idea of actively going out and looking for another similar job just to go into that rat race again seemed inconceivable.

Of course I love my sister so I told her I’d do what I could.

But my sister knew nothing about this industry.

She’d never done any copywriting before in her life.

She’d never been in advertising or marketing.

In fact, I’m willing to wager you may have more knowledge than she did at the start.

I wasn’t sure I could help, but I decided to do my best.

So I got started by creating a series of videos for her. I created about four hours of those videos.

Then, I wrote everything I know down into three modules taking her step-by-step from beginner to getting clients.

And guess what?

Within six months my sister had landed a six figure job as a copywriter.

Her first BIG sales page made over $1 million (I was jealous).

Her starting salary was $10,000 per month.

I want to give you all the exact material I made for my sister for just a single one-time payment of $7.

Now obviously I can’t guarantee you’ll have the same success as her.

But what I CAN guarantee is that you’ll learn all the stuff you need to know in order to get started on this journey.

OR even just decide if this whole thing is a good fit for you.

How a single letter written by a broke man in a dark room made him $90 million – copy and paste it (Page 5)

Why the ability to make anyone do anything you want is worth more than $1 million in your bank account (Page 3)

Why humans haven’t evolved i 300,000 years - and how to profit from their predictable patterns (Page 11)

How Coke’s “emotion formula” crushed Pepsi’s superior product – and how to steal it for our clients (Page 16)

What brain-damaged people can tell us about this special sales technique – and how it can triple your revenue (Page 18)

The shocking truth about why humans buy things. HINT: It’s not logic – it’s lust, pride, and laziness (Page 18)

The “Selfish sin matrix” that makes every sale and why greed, vanity, and envy will always win (Page 18)

Why every decision you’ve ever made is driven by emotion – even the ones you think are “logical” (Page 18)

The bizarre psychology trick that makes people love you, hire you, or buy from you instantly (Page 19)

The real reason humans can’t resist buying lottery tickets – and how to use it to sell anything (Page 23)

How to make your brain betray itself—and force it to agree with anything you want. (Page 21)

The creepy “subconscious hack” that neuroscientists discovered—and how it helps you close deals. (Page 24)

Why your brain makes decisions 7 seconds before you do—and how to hijack it to win every time. (Page 24)

How a fake stuffed polecat manipulated a turkey—and the lesson it teaches about selling to humans. (Page 26)

Why your brain is just a glorified tape recorder—and how to press “play” for profit. (Page 26)

The “cheep-cheep” trick that works on birds and billionaires alike—and how to use it today. (Page 26)

Why your free will is an illusion—and how to take control of the puppet strings instead. (Page 25)

The surprising reason fear-based marketing rarely works—and what works 10x better. (Page 35)

How to sell a diet book to the laziest person alive—without them feeling guilty. (Page 35)

The secret to making any product irresistible—even if it’s boring, complicated, or ugly. (Page 35)

Why specific numbers in headlines boost sales by 300%—and how to craft the perfect figure. (Page 36)

How to write a “question headline” so good that readers can’t help but answer it. (Page 41)

Why “if, then” headlines convert better than anything else—and how to use them in your copy. (Page 41)

The headline secret behind $1 billion in sales—and why 20% of words drive 80% of revenue. (Page 42)

How the perfect headline is like a “cold open” in a movie—and why it keeps readers hooked. (Page 45)

The “pre-headline sandwich” technique that triples engagement—and why you need it now. (Page 45)

How to combine numbers, adjectives, and promises into a bulletproof headline formula. (Page 46)

The real reason customers laugh at your pitch—and how to make them beg for more. (Page 46)

Why stories sell better than facts—and how to make anyone the star of their own story. (Page 44)

How a fake letter about piano lessons became one of history’s most profitable ads. (Page 44)

How to spot the primal desire hiding behind every customer’s smile—and turn it into cash. (Page 19)

The secret to making people think your product is their idea—and why it always works. (Page 21)

How to use your own laziness as a weapon in the battle for sales supremacy. (Page 18)

The emotional triggers that every human shares—and how to press them without guilt. (Page 19)

Why persuasion is the ultimate “superpower”—and how it lets you write your own future. (Page 11)

How a Wall Street Journal letter pulled in $3 billion—despite being “just a boring story.” (Page 7)

How a 1970s headline pulled millions for a failing business—and why it works even better today. (Page 40)

Why your product only needs one “magic word” to outsell the competition—find out what it is. (Page 35)

Why the most “grammar-perfect” writers rarely make money—and what they get wrong about connecting with readers. (Page 3)

How breaking every literary rule your English teacher taught you can lead to millions in sales. (Page 3)

The secret to “writing like you talk”—and why it’s the fastest way to cash from your copy. (Page 4)

Why “mirroring” your audience’s speech makes them trust you instantly—and how to do it perfectly. (Page 5)

The one mistake almost all sales letters make—and how fixing it can double your conversions overnight. (Page 6)

How to write headlines that “punch your reader in the gut” and make them crave more. (Page 7)

The secret of the “greased slide” that makes readers yell, ‘Take my money!’ every time. (Page 7)

Why your headline is the “ticket on the meat”—and how to make it so irresistible it triples sales. (Page 8)

How one single word in a headline can turn a failing ad into a multi-million dollar winner. (Page 8)

The $10,000-an-hour headline-writing formula every top copywriter swears by. (Page 8)

Why every great sales page starts with a story—and how to find yours in five minutes. (Page 9)

The single question you must answer in your sales letter—or risk losing every potential buyer. (Page 9)

Why readers are obsessed with stories about failure—and how to turn your worst mistake into a winning hook. (Page 9)

The magic “three-step pitch” that guarantees buyers believe in your product before you even describe it. (Page 10)

How to remove every buyer objection with a guarantee so powerful they’d feel stupid not to order. (Page 10)

The one-word trigger that eliminates buyer hesitation and skyrockets your close rate. (Page 10)

Why buyers only need one reason to say “yes”—and how to make sure they find it in your letter. (Page 10)

How to write a call-to-action so compelling that buyers feel like they’re losing money if they wait. (Page 11)

The “time bomb” technique that forces buyers to act immediately—or risk losing the deal forever. (Page 11)

How to create urgency so believable that buyers hit “order” before they even read the rest of your letter. (Page 11)

The six pieces of a high-converting sales letter—and why missing just one will tank your results. (Page 7)

The real reason bad products still sell millions—and how great copy can make any offer irresistible. (Page 10)

How to make readers think, “I’d be crazy not to buy this”—even if they’ve never heard of you. (Page 10)

The “invisible hand” strategy that guides readers straight to the buy button without them even noticing. (Page 11)

Why urgency beats logic in every sales pitch—and how to ethically create it in any niche. (Page 11)

How to transform your audience’s objections into buying triggers in just one paragraph. (Page 10)

Why customers don’t trust their own instincts—and how to write guarantees that make them feel safe. (Page 10)

The lazy writer’s secret to high-converting copy: research more, write less. (Page 12)

The “detective copywriter” method that uncovers angles your competitors can’t see. (Page 12)

Why your client doesn’t know their biggest selling point—and how to find it in minutes. (Page 15)

How a single steel bar turned a boring piano company into an industry leader—and what it means for your copy. (Page 15)

The untapped “thing” hiding in every product—and how to turn it into your winning angle. (Page 15)

How to use your client’s biggest struggle to make their product irresistible to buyers. (Page 13)

Why understanding your audience’s darkest desires is the key to writing copy that converts. (Page 18)

The “primal desire map” that reveals exactly what your audience wants—before they even know it. (Page 18)

How to make buyers feel like you’re reading their mind—and why it’s the ultimate sales tactic. (Page 18)

The 20-problems exercise every copywriter needs to master—and how it creates copy gold. (Page 19)

How to hint at your audience’s secret fantasies—without ever saying them out loud. (Page 20)

The “magic button” every customer is searching for—and how to show them yours. (Page 20)

Why lazy research destroys good copy—and how to avoid it with this simple system. (Page 13)

The real reason buyers choose average products over great ones—and how to use it to your advantage. (Page 18)

How to create headlines that make buyers feel special, smart, and irresistible all at once. (Page 6)

The secret to making buyers proud of their purchase—even before they’ve hit “order.” (Page 20)

Why people want to believe they’re smarter than their peers—and how to prove it with your product. (Page 22)

The storytelling trick that turns even the most skeptical reader into a loyal fan. (Page 9)

Why your audience’s fears are your greatest asset—and how to reframe them into sales triggers. (Page 19)

How a $499 subscription for boring lithium stocks became a must-buy for 79% of readers. (Page 24)
Why no sales letter is complete without this one angle—and how to find it every time. (Page 12)

How one single word in a headline can turn a failing ad into a multi-million dollar winner. (Page 8)

Why so many are desperate for copywriters—and how you can take advantage of their $100 million hiring frenzy. (Page 3)

How a complete beginner with zero experience can get trained by a billion-dollar company—and paid to quit. (Page 3)

Why you’ll never run out of work as a copywriter—and why even beginners can dominate the market. (Page 4)

The single most important skill that guarantees job security—even in a dystopian wasteland. (Page 4)
How to write a letter that gets you hired by billion-dollar companies—even if they’ve never heard of you. (Page 6)

Why selfish letters fail—and how to make your pitch irresistible by focusing on the client’s desires. (Page 6)

The psychological principle that makes even the busiest CEOs respond to your cold outreach. (Page 8)

How to use ethical manipulation to land dream clients—and make them thank you for it. (Page 9)

The “Napoleon Hill” strategy for turning rejection into offers—and how it can work for you in 24 hours. (Page 9)

How a single phone call to the governor of Ohio got a man out of prison—and the copywriting lesson it teaches. (Page 8)

Why billion-dollar companies can’t stop hiring copywriters—and how to get your foot in the door. (Page 3)

How to appeal to primal desires and secure clients—even when they don’t know they need you yet. (Page 8)

The secret to standing out in a crowded inbox—and why one type of letter gets read every time. (Page 10)

How to make CEOs and decision-makers take you seriously—even if they’ve never heard your name. (Page 12)

The FedEx secret to bypassing gatekeepers and landing your pitch in the right hands. (Page 13)

The $1 trick that forces busy executives to read your pitch—and why it works every time. (Page 15)

How to turn local advertising failures into six-figure opportunities for your copywriting business. (Page 14)

Why most businesses waste money on ads—and how you can swoop in to save the day (and get paid). (Page 14)

How to find 50 potential clients in under an hour—and what to say to make them respond immediately. (Page 15)

Why desperate companies will pay you royalties for years—and how to spot the ones worth working with. (Page 19)

The one type of company that always needs copywriters—and why they’ll pay top dollar to work with you. (Page 19)

How to leverage direct response companies to build a six-figure career. (Page 19)

Why you don’t need to meet clients in person to close deals—and how to use this to your advantage. (Page 18)

The “no-risk test” that guarantees clients will take a chance on you—even if you’re unproven. (Page 19)

The Band-Aid trick that makes clients feel like you’ve “fixed” their business before you’ve even started. (Page 20)

How to use LinkedIn to connect with decision-makers—and avoid wasting time on gatekeepers. (Page 23)

Why most LinkedIn users fail to land clients—and the exact script that guarantees replies. (Page 24)

How to research potential clients like a pro—and turn that knowledge into irresistible pitches. (Page 25)

The clever “fake article” strategy that got one copywriter hired by a multi-millionaire —and how to adapt it today. (Page 25)

Why cleverness kills conversions—and how to write pitches that are personal, powerful, and impossible to ignore. (Page 25)

How to create sample sales pages that get clients begging to hire you—even if they’ve never heard of you. (Page 25)

The step-by-step method for contacting marketing agencies—and why they’re always looking for new talent. (Page 20)

How to negotiate royalties with even the toughest clients—and why it’s easier than you think. (Page 20)

The best “trinket bribes” to include in your pitch—and why a Band-Aid, coin, or flower works better than a gift card. (Page 20)

Why “creative brand awareness” agencies fail at selling—and how you can step in to dominate. (Page 20)

How to position yourself as an “investor” rather than a copywriter—and why it instantly increases your value. (Page 17)

Why some of the biggest companies in the world rely on freelance copywriters—and how to land them as clients. (Page 19)

How to write “snob style” letters that attract elite clients—and make them feel like you’re their secret weapon. (Page 17)

The fastest way to find out if a company is worth your time—and how to avoid wasting hours on the wrong prospects. (Page 18)

At 0:48, discover why direct response ads are the most profitable form of marketing—and why “brand awareness” ads waste billions every year.

At 2:19, find out how businesses can kill bad ads instantly and scale up winners using one simple method.

At 3:08, travel back to 1498 and uncover the origins of direct response marketing—and why it still works today.

At 3:59, see how mail-order catalogs revolutionized advertising and inspired modern giants like Amazon.

At 4:43, discover how one Omaha shop owner transformed a $50 investment into a thriving national business.

At 5:06, learn why understanding your customers’ lifetime value (LCV) is the key to unlimited profits.

At 5:46, find out how A/B testing works—and why it’s the secret weapon of all successful marketers.

At 6:26, see how to use split testing to create ads that outperform even the best-written “controls.”

At 7:07, uncover the three reasons why long-form sales copy always outsells short copy.

At 7:56, learn why thicker books are perceived as more valuable—and how this principle boosts conversions.

At 8:39, discover why a 2% conversion rate is all you need to turn your copy into a money-printing machine.

At 9:29, find out why top copywriters earn $5,000 to $10,000 per ad—and sometimes won’t talk to clients for less than $30,000.

At 10:30, see why advertorials are the most powerful hybrid of ads and editorials—and how they sneak readers into buying.
At 11:16, learn why Facebook ads mimic direct mail—and how this century-old tactic is dominating the digital age.

At 12:08, uncover the tragic mistake of Nissan’s “award-winning” ad campaign—and why it drove their sales into the ground.

At 13:13, watch the ad that made Nissan famous but ruined their business—and see why flashy creativity doesn’t sell.

At 14:29, find out why Toyota’s boring, old-school approach crushed Nissan during their “best campaign ever.”

At 15:21, learn why focusing on benefits and direct calls-to-action is always better than winning awards.

At 16:15, hear the shocking quote from Nissan’s Creative Director that proves why most ads fail.

At 3:08, discover how the Sears catalog once let customers mail-order entire houses—and why this strategy still works for high-ticket sales.

At 4:06, find out why list-building is the single most valuable skill for marketers—and how to start your own today.

At 5:46, see how direct response pioneers measured success—and why this approach still outperforms “likes” and “shares.”

At 8:39, learn why the phrase “salesmanship in print” is the ultimate description of direct response copywriting.

At 6:26, discover the secret to beating controls—and why this is the ultimate goal of every copywriter.

At 7:56, hear the psychology behind why customers demand more information before making a purchase—and how to use this to close deals.

At 11:16, see why today’s most successful marketers are just applying 100-year-old lessons from direct mail.

At 1:37, learn why tracking ROI separates successful marketers from clueless amateurs.

At 7:56, find out why great sales copy feels like a personalized sales pitch—even when it’s sent to millions.

At 12:08, learn why top direct response marketers despise “brand awareness” advertising—and what they do instead.

At 3:59, discover why knowing your customers’ addresses, names, and preferences is still the most powerful data for selling.

At 6:26, learn why changing a single word in a headline can create a million-dollar difference in revenue.

At 7:56, discover the power of addressing customer objections in your copy—and why it’s the key to closing sales.

At 9:29, find out why high commissions and royalties make top copywriters millionaires.

At 15:21, hear why focusing on your product’s benefits always beats focusing on “cool” branding.

At 7:07, uncover the three emotional triggers that make long copy impossible to resist.

At 8:39, learn why customers equate length with value—and how to use this to your advantage.

At 9:29, find out how to charge $30,000 for a single ad—and still leave your clients begging for more.

At 12:08, discover the century-old direct mail secret that’s behind today’s most profitable online campaigns.

At 6:26, hear why split testing is the key to consistent improvement—and how to use it effectively.

At 7:07, uncover the psychological reasons why detailed, specific copy converts better than vague promises.

At 8:39, find out why customers trust longer ads more—and how to craft the perfect length for your market.

At 0:15, learn why selling doesn’t have to feel slimy—and how to reframe your mindset for success.

At 0:48, discover how a free meal led to a career-changing lesson about ethical selling.

At 1:29, uncover the #1 reason people hate selling—and how to overcome it without guilt.

At 3:36, find out why selling isn’t inherently bad—and how to do it in a way that feels good.

At 4:15, discover why manipulation isn’t a dirty word—and how it’s already part of your daily life.

At 5:03, learn the secret to selling anything guilt-free—and why it starts with believing in your product.

At 5:46, hear why passionate sellers don’t feel like they’re selling—and how to harness this mindset.

At 6:28, find out why people don’t realize they’ve been sold to—and how to create this seamless experience.

At 7:18, learn the four types of things you can sell online—and why one is perfect for you.

At 8:00, discover how an ancient fear of fire led to the billion-dollar insurance industry.

At 8:43, hear why teaching what you love can be more profitable than doing it yourself.
At 9:32, uncover how ancient philosophers sold their ideas—and why their methods still work today.

At 10:23, learn why selling is the fabric of civilization—and why it’s impossible to avoid.

At 11:12, discover the six principles of influence that make manipulation not just ethical, but essential.

At 11:44, see how reciprocity can create irresistible offers—and why it’s hardwired into human psychology.

At 12:20, learn why giving something for free puts your customer in psychological debt—and how to use this to close sales.

At 13:07, uncover Benjamin Franklin’s brilliant strategy to turn enemies into allies—and why it still works today.

At 13:53, find out why social proof is so powerful—and how it drives decision-making every day.

At 14:42, discover the authority bias—and why expert endorsements can make or break your sales.

At 15:21, learn why people are drawn to those they perceive as similar—and how to use this to build trust.

At 16:09, hear why scarcity drives action—and how to create urgency without feeling pushy.

At 16:42, find out how "limited time offers" manipulate our brains—and why they’re so effective.

At 7:46, uncover the subtle psychology behind exclusivity—and how to use it in your campaigns.

At 8:43, learn why emotions drive every buying decision—and how to tap into them authentically.

At 9:32, see how even ancient societies relied on selling beliefs and ideas to survive and thrive.

At 10:23, discover why manipulation isn’t bad—and how to use it responsibly to improve lives.

At 11:12, learn the six principles of influence—and why they’re the foundation of all great marketing.

At 14:42, uncover the hidden power of mirroring—and how it instantly creates rapport.

At 6:28, learn why customers feel good when they buy something they already wanted—and how to align your sales with their needs.

At 5:46, hear why ethical selling feels effortless—and how to align your beliefs with your product.

At 8:00, discover why storytelling is the ultimate sales tool—and how to use it to build trust.

At 11:44, discover why reciprocity drives loyalty—and how free gifts can multiply your revenue.

At 16:42, hear why urgency isn’t just a tactic—it’s a human instinct you can ethically tap into.

At 6:28, find out how to eliminate buyer resistance by making every sale feel natural.

At 0:15, discover the primal desires that drive every human decision—and why understanding them makes you a master persuader.

At 0:58, learn the two reasons people give for buying—and why the real reason is never the one they admit.

At 1:42, uncover how vanity secretly motivates buyers—and why nobody will ever admit it.
At 2:30, find out why even the most selfless professions are rooted in primal desires.

At 3:20, hear how one world-famous heart surgeon was motivated by the desire to be admired, not just to save lives.

At 3:57, discover the three layers of your brain—and why the reptilian brain controls more decisions than you think.

At 4:38, learn why your goal isn’t to tell buyers their primal desires, but to subtly massage them instead.

At 5:24, see why some people deny their primal desires—and how this denial makes them easier to sell to.

At 6:15, uncover the secret of “psychic entropy”—and why humans will do anything to avoid it.

At 7:08, hear how Napoleon Hill exposed the primal desire behind charity—and how to use it in your marketing.

At 8:19, find out why public validation fuels generosity—and how to subtly appeal to this in your copy.

At 8:57, discover why your neighbors’ opinions matter more than you think—and how to leverage this in sales.

At 9:34, hear the brutally honest reason one artist pursued a career in sculpture—and why he wasn’t ashamed of it.

At 10:16, uncover why being unapologetically honest about primal desires can make you a better marketer.

At 11:28, see how subtle phrases can make readers fantasize about their ideal life without even realizing it.

At 12:09, find out why neighbors thinking you’re retired can be more motivating than actually retiring.

At 12:51, hear how lifestyle imagery taps into primal desires—and why it’s so effective in selling.

At 13:38, discover why your audience secretly wants their success to make others jealous—and how to write to this need.

At 14:09, learn why nobody admits to buying for status—but everyone dreams of being admired.

At 5:24, uncover the difference between denying primal desires outwardly and rationalizing them inwardly.

At 6:15, find out why people fight against admitting selfish desires—and how this creates an emotional blind spot you can use.

At 7:08, discover why “good deeds” often come with hidden motives—and how to appeal to these in your copy.

At 8:19, hear how charity galas use social proof to fuel donations—and what this teaches about primal desires.

At 13:38, discover why your audience wants to post about their success on social media—and how to give them the tools to do it.

At 1:42, hear why social praise is more motivating than any practical benefit—and how to weave this into your offer.

At 5:24, hear how customers rationalize selfish purchases—and how you can guide this process subtly.

At 0:15, discover why understanding “big ideas” will make you a better copywriter than 99% of your competition.

At 1:34, hear why headlines are critical—but only when built around a powerful big idea.

At 2:31, uncover the “crowded train station” method for writing attention-grabbing headlines.

At 3:18, learn why narrowing your audience focus makes your copy exponentially more effective.

At 3:58, see why rewriting headlines without changing the underlying idea doesn’t improve results.

At 4:58, find out how an emotionally compelling primary promise can skyrocket sales.

At 5:47, discover the unique mechanism behind The 4-Hour Workweek—and why it turned a basic idea into a bestseller.

At 6:34, learn how to combine an emotionally compelling promise with a unique mechanism for irresistible appeal.

At 7:38, uncover why unique packaging is the secret to making ordinary products extraordinary.

At 8:24, find out how creating a unique mechanism turns a boring product into a market leader.

At 10:08, learn why every successful sales pitch needs a “gimmick” or hook to stand out.

At 10:56, discover why P90X failed at first—and how a single term, “muscle confusion,” turned it into a billion-dollar success.

At 12:42, hear why a unique mechanism can create lifelong brand recognition—and massive sales.

At 13:31, uncover how KFC’s “11 herbs and spices” became the perfect unique mechanism.

At 15:12, find out how a vitamin company used “The Astronaut’s Nutrient” to boost credibility and sales.

At 16:09, discover how gold investing became “The Secret Currency”—and why this made millions for its marketer.

At 16:59, learn how withholding the identity of your unique mechanism creates suspense and desire.

At 18:33, uncover how a non-lethal weapon called the Bola Wrap became a compelling story for investors.

At 15:12, hear how even established products can dominate markets with a fresh mechanism.

At 7:38, learn how to identify your product’s unique delivery system—and why it’s a game changer.

At 14:20, find out why renaming common concepts creates an edge over competitors.

At 10:56, find out how identifying your “gimmick” keeps audiences captivated and engaged.

At 17:42, discover how to create a “breadcrumb trail” that keeps prospects reading until the end.

At 18:33, learn why turning complex technologies into simple concepts wins over skeptics.

At 10:08, find out why a strong hook is more important than flawless execution in copywriting.

At 12:42, discover why consistent messaging around your unique mechanism creates viral success.

Module 1: Psychology & Marketing – How To Make Anybody Do Anything You Want (And Love It) While Learning More Than Literally Every Marketing Graduate On The Planet In A Single Afternoon Of Reading

Module 2: Writing The Letter - The No-Fail Rules to Writing A Letter That Generates Millions Of Dollars Like Clockwork

Module 3: Getting Clients & Getting Paid - How to Immediately Get Clients And Have Them BEGGING To Pay You $10,000 (Or More) To Write A Simple Sales Page For Their Business

Video One: Direct Response History & Methodology

Video Two: Selling, Consumer Psychology & “Emotional Manipulation”

Video Three: Tapping Into “Primal Desires”

Video Four: The Ultimate Secret To Being A Highly Paid Copywriter - The Ability To Create “Unique Mechanisms”

That’s over 100,000 words and 4 hours of video content.

Now you may be wondering – why the heck are you giving all this value away for just $7…what’s the catch?

After all – if I’m making so much money as a copywriter what could possibly be my incentive for selling this course?

Am I one of those “fake gurus” who make more money from courses than I do actually applying what I teach?

So here’s the real, true, completely selfish answer…

This $7 offer is something called a “tripwire” or a “micro-offer.”

The idea is simple – if you pay even a TINY bit of money (like $7) for something, then you are significantly more likely to pay MORE money later.

That’s because a list of buyers is more valuable than a list of people who opted in to receive something free.

So now you may be wondering, “Okay so what are you going to try to upsell me to!”

First of all – once you buy access to this course you will only see a “Thank You” page. There will be no upsells.

HOWEVER – you will be automatically added to my Substack newsletter “CopyKriterz.”

And this is actually my big, grand, evil plan for you.

You see – I am building a Substack newsletter.

FREE subscribers of that newsletter will receive occasional high quality free content.

But, if you subscribe for $10 a month – you’ll receive the premium stuff (like how to get clients, where to get clients, how to get started if you have no experience and more).

You are under ZERO obligation to stay subscribed to my newsletter – you can just unsubscribe any time you want.

And of course you’re under ZERO obligation to pay for the premium $10 a month subscription.

However – statistically – if you pay $7 now, you’re more likely to subscribe.

Now on to the other part of the question – if I make so much money writing copy, why do I need to write a paid Substack letter?

The short answer is I like money.

The slightly longer answer is because it would be an asset and a small business that I 100% own that doesn’t rely on clients.

It would be an extra source of income as well.

And I’d be getting paid to share what I’ve spent 15 years learning – which is fun for me! (But even though it’s fun, I’m definitely not going to do it for free).

And there you go – that’s my 100% transparent and honest reason I’m doing this.

You will be redirected to a page that simply says “Thank You” – NO ADDITIONAL UPSELLS
You will receive an email with the subject line”Your $120k Copy Starter Kit”
You will be added to my Substack newsletter

At some point you’ll receive an issue of my newsletter.

If you like it – stay subscriber (or upgrade to the paid version).

If you don’t – just unsubscribe and I hope you enjoy the copy course I originally created for my sister.

That’s it!

Listen – the time is going to pass anyway.

Whenever I’m thinking about getting started on something…

For example learning a new skill…

Pivoting to a new business….

Starting a new product…

There’s always a little bit of “resistance” where I start over-analyzing the situation and asking myself questions like “Should I really do this? Is it worth it? What if it doesn’t work out? Is it too late for me to start?”

And then I always remember that – the time is going to pass anyway.

So I may as well just start now and see where this takes me.

And that would be my suggestion for you.

Rather than sit around over-analyzing whether or not this is “for you” or if you’re “too late” or “do I have the skills?” and all those other resistance walls our minds try to put up…

Just go ahead and start with the first step. Take the first action. Read the first word.

Because the time is going to pass anyway.

Fill out the secure form below, get access to this super valuable course, and I hope to see you in my Substack community soon.

William

How a High School Dropout Built a $20,275/month Copywriting Career During The Rise Of AI Without Upwork, Fiverr, or a College Degree…

Writing Letters Just Like This One

Most Freelance Writers Follow The Same Path And Get Stuck In A Rut

The World of Opportunity Hiding Beneath Your Nose

Have You Ever Seen a Letter Like This Before?

This Style of Writing is Called “Direct Response Copywriting”

Generate Sales – Get Commissions

Okay...Okay...But Does This "Outdated" Stuff Still Work in 2025?

But Isn’t AI Just Going To Take This Whole Industry Over?

How To Get Started On Your Direct Response Copywriting Career For Just $7

Here's Everything You Get For $7

MODULE 1: Psychology & Marketing

How To Make Anybody Do Anything You Want (And Love It) While Learning More Than Literally Every Marketing Graduate On The Planet In A Single Afternoon of Reading

MODULE 2: Writing The Letter

The No-Fail Rules To Writing A Letter That Generates Millions Of Dollars Like Clockwork

MODULE 3: Getting Clients & Getting Paid

How To Immediately Get Clients And Have The BEGGING To Pay You $10,000 (Or More) To Write A Simple Sales Page For Their Business

VIDEO 1:

Direct Response History & Methodology

VIDEO 2:

Selling, Consumer Psychology & “Emotional Manipulation”

VIDEO 3:

Tapping Into “Primal Desires”

VIDEO 4:

The Ultimate Secret To Being A Highly Paid Copywriter - The Ability To Create “Unique Mechanisms”

YES - You Get All That For Just $7

Here’s What Is Going To Happen When You Click “Buy” Below

Take Action Below. No Upsells. Get Immediate Access For Just $7